A named account is a company that is identified as a valuable customer and is given special attention by a marketing or sales representative. This is done as part of an account-based marketing (ABM) strategy, which is a business-to-business (B2B) approach that focuses on targeting specific, high-value companies for personalized marketing efforts.

In ABM, the named account is typically a company that has been identified as having a strong potential for long-term business and is considered a priority for the organization. The marketing or sales representative assigned to the named account is responsible for building a relationship with the company and developing customized marketing campaigns that are tailored to the specific needs and goals of the organization.

Named accounts are an important part of ABM because they allow businesses to focus their marketing efforts on specific, high-value targets, rather than trying to reach a broad audience with a one-size-fits-all approach. By building personalized relationships with named accounts, businesses can increase their chances of making successful sales and developing long-term partnerships.