A selling rate is the price that a logistics or transportation company charges its customers for its services. This rate is established by the company based on its costs of providing the service, as well as its desired profit margin.  A selling rate may be influenced by a variety of factors, such as the type of cargo being shipped, the distance it is being transported, and the level of service required by the customer.

A selling rate can be based on different pricing models, such as cost plus pricing, where the company adds a markup to its costs to arrive at a selling price, or value-based pricing, where the company charges a price that reflects the value that the customer perceives in the service provided.

In the logistics and transportation industry, a selling rate can be influenced by various factors such as competition, fuel prices, and regulations. They can also vary depending on the type of service offered (e.g. LTL, FTL, expedited delivery), the type of commodity shipped and the destination.

Companies will usually offer a variety of selling rates to their customers depending on the type of service requested. They may offer discounts for volume or long-term contracts, and may also offer special rates for specific services such as expedited delivery or hazardous materials handling. The final rate will be based on the specific needs and requirements of the customer and the company's ability to provide that service.